Crypto PR and Web3 Brand Positioning
Get your Web3 project featured in the publications your investors, partners, and users actually read. We craft the story, write the press release, pitch to journalists directly, and amplify the announcement across your community channels.
Your Project in Cointelegraph, Forbes, The Block and More. One Week. One Fixed Service Fee.
From brand narrative to press release to media pitch to post-release amplification, the full PR cycle for your Web3 announcement is completed in 6 days. We pitch directly to crypto journalists and contributors across Tier 1 and Tier 2 outlets, and source newswire distribution for cost-effective broad reach.
Media Portfolio
We pitch to journalists and contributors across these outlets directly. Media placement is not guaranteed. We pitch strategically and professionally. Paid placement fees are agreed and paid separately by you before pitching begins.
What Is Included
The service covers:
- Brand narrative strategy and announcement angle
- Branded storyline crafting and brand voice guidelines
- Press release writing, editing, and final review
- Direct journalist and contributor pitching across agreed outlets
- Newswire distribution sourcing for broader cost-effective reach
- Three follow-up community posts to amplify the media release
- Media performance data collection and summary report
The service does not include:
- Paid media placement fees (agreed and paid directly by you)
- Guaranteed media pickup. We pitch professionally but cannot control editorial decisions.
- Social media management beyond the three amplification posts
- Community moderation or paid advertising
- Refunds on service fees once work begins
6-Day PR Sprint
Align on the announcement, target media outlets, tone, and budget for any paid placements. Agree on the narrative angle and brand voice before any writing begins.
Craft the branded storyline and produce a concise manual of branding guidelines covering tone, messaging pillars, and visual identity direction for the announcement.
Client reviews brand guidelines and narrative. Revisions incorporated. Final sign-off before press release writing begins.
Full press release written, edited, and submitted for client review. Final version approved and ready for distribution.
Press release pitched directly to journalists and contributors. Newswire distribution activated if agreed. Three community amplification posts go live across your channels.
Media pickup tracked. Performance data collected including views, pickups, and reach. Summary report delivered to client.
Pricing
- Full 6-day PR sprint
- One press release
- Three amplification posts
- Media performance report
- Media fees billed separately
- 2 releases in 3 months: 5% off when paid upfront
- 3 or more releases in 3 months: 10% off when paid upfront
- All media fees still billed separately per release
- Ideal for projects with multiple announcements planned
Optional Add-On: Founder Personal Brand
LinkedIn and X Founder Brand Package
Build your personal brand as a Web3 thought leader across LinkedIn and X. Includes 5 posts and 3 thought leadership articles on LinkedIn, and 3 personal threads of up to 4 messages each on X. Designed to position you as an authority in your niche and attract investors, partners, and community members who buy into the founder before the project.
- 5 LinkedIn posts
- 3 LinkedIn thought leadership articles
- 3 X threads of up to 4 messages each
- Content written in your voice and reviewed with you
Common Questions
No. We pitch professionally and strategically to journalists and contributors who cover Web3 and blockchain. Editorial decisions rest with the publications. What we guarantee is a well-crafted pitch, a strong press release, and a professional outreach process that gives your announcement the best possible chance of coverage.
It depends on the outlet. Cointelegraph paid placements can reach $25,000 per release. Newswire distribution is significantly more affordable for broad reach. We align on your budget and target outlets on Day 1 before any fees are committed.
No. The $1,500 service fee covers strategy, writing, and pitching work regardless of editorial outcome. Media fees paid to third-party outlets are also non-refundable. We are transparent about this before work begins.
Product launches, token launches, partnership announcements, funding rounds, exchange listings, major protocol upgrades, and founder thought leadership pieces. If you are not sure whether your announcement is newsworthy, book a call and we will give you an honest assessment.
Yes. PR and Branding works well alongside GTM-ED for a full launch campaign, or as part of the Fractional CMO engagement. If you combine with the Fractional CMO, the 10% bundle discount applies to the total.
NXTGEN BIZ and Co. is the consultancy. Carol Zurita is the operator behind every engagement. Checkout is managed through carolzurita.com, her verified business platform.
By purchasing you agree to the PR and Branding Terms and Conditions.
You have seen the scope. You know the price. Let’s build.
Fixed price. Fixed deliverables. No retainer. No surprises.
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