Meet the Strategist Behind Real Web3 Growth

Carol Zurita isn’t just another marketer—she’s a global Web3 strategist, mentor, and published author with a decade of hands-on experience helping founders like you break through.

  • Proven track record: From CEXs to DeFi, NFTs, and blockchain platforms, Carol has scaled communities, built brands, and driven adoption across APAC, the Americas, and Europe.
  • Author of the go-to guide: Her book, “20 Effective Marketing Tactics for Web3 Startups with Limited Budgets,” is packed with actionable insights for founders navigating the unique challenges of the space.
  • Mentor and educator: Carol has guided dozens of startups, run workshops, and delivered keynotes on branding, growth, and community building for Web3.
  • Multicultural, multilingual: Fluent in English, Spanish, and Mandarin, Carol brings a global perspective and local nuance to every project.

What founders say:

“Carol’s strategies are practical, innovative, and actually work. She helped us define our audience, clarify our message, and build a loyal community—without breaking the bank.”
— Web3 Founder, Singapore

Insights That Drive Web3 Success

The biggest mistakes in crypto marketing aren’t about budgets—they’re about mindset and execution.

Why Most Web3 Marketing Fails—And How to Succeed

  • Ignoring the Audience: Too many campaigns skip the hard work of understanding what your users, investors, and partners actually want.
  • Overhyping, Under-Delivering: The fastest way to lose trust? Promise the moon, deliver a pebble.
  • Neglecting Community: In Web3, your community is your moat. Without it, you’re invisible.
  • Missing the Value Proposition: If you can’t explain why you’re different (in plain English), you’ll get lost in the noise.
  • Lack of Transparency: In an industry built on trustless tech, transparency is non-negotiable.

Carol Zurita’s approach:

  • Deep-dive research to define your audience and value
  • Clear, jargon-free messaging that educates and excites
  • Community-first strategies that build loyalty and drive adoption
  • Transparent, data-driven reporting—no smoke and mirrors
  • Realistic growth plans, tailored to your stage and resources

Affordable, Results-Driven Web3 Marketing—Plus a Special Offer

Growth You Can Afford. Results You Can Measure

At NXTGEN BIZ, we believe marketing should fuel your growth—not drain your runway. That’s why our services are designed for startups:

  • Community Building & Management: From $600/month
  • Brand Strategy & Messaging: From $400/month
  • Content Creation & Social Media: From $300/month
  • PR & Influencer Campaigns: From $500/month
  • Workshops & Founder Training: From $200/session