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Senior Marketing Leadership

Fractional CMO

For funded Web3 founders who need a senior marketing leader without full-time headcount. Carol runs your entire growth operation and reports directly to you from day one.

From $20,000 for 6 Months. No Agency Markup.

Your Outsourced Marketing Leader. No Headcount. No Agency. Accountable for Results.

The Fractional CMO engagement puts Carol in charge of your marketing operation across community activation, go-to-market execution, B2B pipeline management, content strategy, team coordination, and performance reporting. One senior person. Full accountability. Starting immediately.

Who This Is For

The Fractional CMO is the right fit if:

  • You have raised funding or have revenue to invest in growth
  • You need marketing leadership, not just task execution
  • You have no CMO or senior marketer on your team
  • You are spending on marketing without a clear strategy or accountable owner
  • You need someone who manages your full growth operation, not just one channel

This engagement is not the right fit if:

  • You are pre-funding with no marketing budget
  • You need a single specific deliverable. See the Signature Packages instead.
  • You want to manage the marketing strategy yourself
  • You cannot commit to a minimum 6-month engagement
  • You cannot provide fast approvals and access to your platforms

Engagement Options

6-Month Engagement
$20,000
Total investment for 6 months
  • Full CMO scope across all service lines
  • Weekly check-ins with founder
  • Monthly strategy and performance review
  • Direct access via Slack or WhatsApp
  • Up to 20 hours of active work per month
12-Month Engagement. Best Value.
$35,000
Total investment for 12 months
  • Full CMO scope across all service lines
  • Weekly check-ins with founder
  • Monthly strategy and performance review
  • Quarterly board-level reporting
  • Up to 25 hours of active work per month
  • Priority response within 4 business hours

Bundle Discount: 10% Off When You Add Other Packages

If you are engaging the Fractional CMO alongside any combination of RAVE-Growth, GTM-ED, STRATFORGE, or B2B Lead Generation, you receive a 10% discount on the combined total of all services purchased together. Book a call and we will calculate the exact bundle price for your specific combination.

All engagements exclude ad spend, KOL fees, tool subscriptions, and third-party vendor costs. These are agreed and budgeted separately before the engagement begins.

What the Fractional CMO Manages

Marketing Strategy and Quarterly Roadmap Full marketing strategy ownership. Quarterly planning sessions. Monthly roadmap reviews. All major marketing decisions made with senior judgment, not delegated to junior staff.
Community Growth and Activation Oversight and execution of community strategy across your platforms. Quest design, moderation standards, engagement campaigns, and long-term growth mechanics.
Go-To-Market Execution Positioning, channel strategy, launch campaigns, content creation, and performance optimization managed as an ongoing function, not a one-time project.
B2B Pipeline Management LinkedIn outreach system managed and optimized monthly. Lead qualification, booking cadence, and pipeline reporting included when activated.
Team Coordination and Vendor Management Management of internal marketing team members, freelancers, KOLs, and external vendors. You deal with one person. Carol coordinates the rest.
Performance Tracking and Monthly Reporting KPIs defined and tracked. Monthly performance report with clear recommendations. Board-ready metrics available on request for the 12-month engagement.

How This Differs from an Agency

Fractional CMO with NXTGEN BIZ

  • One senior person accountable for results
  • Direct founder access at all times
  • Strategy and execution in the same engagement
  • Deep Web3 market expertise from day one
  • No markup on vendor or tool costs
  • Scales with your project stage and budget

Traditional Marketing Agency

  • Account manager relays to junior team
  • Limited direct founder access
  • Strategy and execution are separate engagements
  • Generic digital marketing playbooks applied
  • Markup on all vendor and tool costs
  • Fixed retainer regardless of actual output

Common Questions

Can I pause the engagement?

Engagements are fixed-term commitments. If your situation changes significantly mid-engagement, we can discuss scope adjustments. Pausing is not part of the standard terms as it disrupts continuity and accountability.

Do you take equity?

No. NXTGEN BIZ operates on a fixed-fee model only. No equity, no performance bonuses, no revenue share.

What happens after the engagement ends?

You own everything built during the engagement including all strategies, playbooks, systems, and documentation. You can continue with an internal hire, renew the engagement, or use individual packages for specific ongoing needs.

How quickly can you start?

Typically within 2 weeks of signing. The first two weeks are dedicated to discovery, audit, and roadmap alignment before execution begins.

Is this a good fit if I already have a junior marketing team?

Yes. A Fractional CMO provides the senior leadership and strategic direction a junior team cannot self-generate. Carol manages the team directly and significantly lifts their output and focus.

How does the 10% bundle discount work?

If you purchase the Fractional CMO engagement alongside any other NXTGEN BIZ packages, 10% is applied to the combined total of all services. Book a call and we will calculate the exact amount for your combination.

Ready to put a senior marketing leader in your corner?

Scope, timeline, and investment are confirmed on a free call. No commitment required.

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